
Page Optimization
There are META TAGS on every page that provide valuable information about the page content. The three important tags are KEYWORDS, TITLE and DESCRIPTION, as far as page optimization is concerned. The filename of you page can also affect the page. Once your page has identified itself with the META TAGS then its importance to the Search Engines is based upon the number of quality incoming links from other websites. Images also contribute more since the advent of the Image Search. There are also some new technology search engines that analyse sound content on sites but these have yet to show any influence over the main Search Engine rankings Keywords Your keyword choices are an important indicator of the page content. Don't enter too many as the search engines may see it as 'keyword stuffing' and penalize you. Around 5 keywords should be sufficient as long as they appear in the page content. The main keyword should appear distributed in the text of the page with a density around 3 to 4 %. Never use misleading keywords it will quickly lose you any good will from potential visitors. No-one likes to be tricked, just think of the SPAM you get that does anything to get you to open the email but understands nothing about human psychology. Ideally the main, first KEYWORD should also be the TITLE of your page and should appear in the DESCRIPTION. Title The title appears in the information bar and any tab at the top of the page. Anything visible to the visitor is another chance to reinforce your message. It is another opportunity introduce your main keyword. Description The description is very important. Google uses it as the text describing your site in the search listing making the description your marketing banner to pull in traffic. Also the keyword typed in the search engine is highlighted in bold in the listing and so must be included. If it is not then the relevancy of your website may be in question. Headings and Text The Search Engine algorithms that rate a page give headings greater weight than other text on the page. Even text in bold. 80% of your visitors will only look at the headings while they scan your site and move on. Headings are important to show that your site is relevant and interesting, so include keywords but remember they are there to get the visitor to read the rest of your content. Headings don't have to be short. Write them like news headlines in popular magazines. Headings can be long. You can even break them into two lines. If you do, make the break so that they have to read the next line to make sense of it. Internal links (Site Structure) Internal links guide the Search Engines when they come to examine (crawl) your site. They dictate how the site is structured and how your visitors navigate through your site. Ideally it should be a tiered structure with a clear hierarchy and avoid any confusing loops. Links are more valuable when the text of the link matches the target page. Also, links that include a keyword seem to carry more importance. Don't overdue keywords in internal links, more than two is probably overkill, unless the page is very long. Always include a Sitemap to assist the Search Engines. You can sign up for accounts at Google, Yahoo and MSN where you can specify these. External Links External links are the key to building a good Page Ranking. You should spend most of your time building incoming links when not adding good quality content to your site. There are a number of techniques to do this: Link Exchanges Directory Listings Article Websites Social Networking eBay Personal Ads Wikipedia and Wikitravel Yahoo Answers News - Press Releases Blogs RSS Feeds Google dashboard, Yahoo account, MSN Images Images are ranked and listed in their own right, especially on Google Image Search. One of our info-sites sources 20% of its traffic through carefully added, relevant, quality images. They certainly add to traffic and there is evidence now that this has a Ranking influence. Best Software Products There is one product that will give you your money back if you don't get your website into the top ten in Google. They have been around for several years and are on version 11 of the product so definitely trustworthy. The product is Internet Business promoter from Axander. Home Page Copyright © Global Website Designers 2008

Page Optimization

There are META TAGS on every page that provide valuable information about the page content. The three important tags are KEYWORDS, TITLE and DESCRIPTION, as far as page optimization is concerned. The filename of you page can also affect the page.

Once your page has identified itself with the META TAGS then its importance to the Search Engines is based upon the number of quality incoming links from other websites.

Images also contribute more since the advent of the Image Search.

There are also some new technology search engines that analyse sound content on sites but these have yet to show any influence over the main Search Engine rankings

Keywords

Your keyword choices are an important indicator of the page content. Don't enter too many as the search engines may see it as 'keyword stuffing' and penalize you. Around 5 keywords should be sufficient as long as they appear in the page content.

The main keyword should appear distributed in the text of the page with a density around 3 to 4 %.

Never use misleading keywords it will quickly lose you any good will from potential visitors. No-one likes to be tricked, just think of the SPAM you get that does anything to get you to open the email but understands nothing about human psychology.

Ideally the main, first KEYWORD should also be the TITLE of your page and should appear in the DESCRIPTION.

Title

The title appears in the information bar and any tab at the top of the page. Anything visible to the visitor is another chance to reinforce your message. It is another opportunity introduce your main keyword.

Description

The description is very important. Google uses it as the text describing your site in the search listing making the description your marketing banner to pull in traffic. Also the keyword typed in the search engine is highlighted in bold in the listing and so must be included. If it is not then the relevancy of your website may be in question.

Headings and Text

The Search Engine algorithms that rate a page give headings greater weight than other text on the page. Even text in bold. 80% of your visitors will only look at the headings while they scan your site and move on. Headings are important to show that your site is relevant and interesting, so include keywords but remember they are there to get the visitor to read the rest of your content.

Headings don't have to be short. Write them like news headlines in popular magazines. Headings can be long. You can even break them into two lines. If you do, make the break so that they have to read the next line to make sense of it.

Internal links (Site Structure)

Internal links guide the Search Engines when they come to examine (crawl) your site. They dictate how the site is structured and how your visitors navigate through your site. Ideally it should be a tiered structure with a clear hierarchy and avoid any confusing loops. Links are more valuable when the text of the link matches the target page. Also, links that include a keyword seem to carry more importance.

Don't overdue keywords in internal links, more than two is probably overkill, unless the page is very long.

Always include a Sitemap to assist the Search Engines. You can sign up for accounts at Google, Yahoo and MSN where you can specify these.

External Links

External links are the key to building a good Page Ranking. You should spend most of your time building incoming links when not adding good quality content to your site. There are a number of techniques to do this:

Link Exchanges
Directory Listings
Article Websites
Social Networking
eBay
Personal Ads
Wikipedia and Wikitravel
Yahoo Answers
News - Press Releases
Blogs
RSS Feeds
Google dashboard, Yahoo account, MSN

Images

Images are ranked and listed in their own right, especially on Google Image Search. One of our info-sites sources 20% of its traffic through carefully added, relevant, quality images. They certainly add to traffic and there is evidence now that this has a Ranking influence.

Best Software Products

There is one product that will give you your money back if you don't get your website into the top ten in Google. They have been around for several years and are on version 11 of the product so definitely trustworthy. The product is Internet Business promoter from Axander.

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